Competitors — Helm AI

How can I help?

Parameters

Agentic Workflows

JD Sports is the active threat this week — JD Sports launches TikTok-Shop drops in Klang Valley

Head-to-head matrix

Al-Ikhsan Sports campaign win-rate vs peer set

Competitor moves this week

Order Book vs Peer Set (RM bn)

PBT Margin vs Peers (%)

Market Cap Ranking

campaign Win-Rate — 12 Week Trend

Margin vs Order Book Quadrant

New Awards (90 days)

Multi-Dimension Competitive Positioning

campaign Pipeline Velocity (12 weeks)

Revenue Segment Mix per Peer

Active campaign Mix — Al-Ikhsan Sports Pipeline

Avg campaign Size vs Win-Rate

Order Book vs Margin (Al-Ikhsan Sports + Key Peers)

Monthly campaign Intensity Heatmap

AI scans Al-Ikhsan Sports Sdn Bhd's real competitors across pricing, campaigns, new launches, store footprint and virality — sourced from the public web, with recommended next steps.

campaign win-rate

36%+8 pts YoY

Closing peer set

Order book

RM 0 M+RM 0.6 M QoQ

Footwear anchor

PBT margin

8.6%+0.4 pts

Mix improving

Live campaigns (90d)

22+3 vs Q1

Apparel heavy

Peer signal delta

+0.14vs peer avg

Equipment rising

Intelligence Node · AI-09

Daily AI Briefing → Chief of Staff Briefing

Engineered scarcity playbook capturing Gen-Z hype demand we don't currently address. Own-brand vertical integration = structurally higher GM. Direct family/school overlap.

Recommendation: rework Apparel pricing around blended margins, accelerate Footwear wins to free campaign-team capacity, and lean into Equipment where the peer set is thinner.

Sources · Internal ERP + Bloomberg + AI scrape

Al-Ikhsan Sports vs key peers — by competitive lever.

Lever	Al-Ikhsan Sports	JD Sports MY	Decathlon MY	Royal Sporting House
Order book (RM bn)	0	0	0	0
Win-rate (%)	36	42+6	38+2	24-12
PBT margin (%)	8.6	12.4+3.8000000000000007	14.1+5.5	9.2+0.5999999999999996
campaign activity (90d)	22	18-4	12-10	9-13
Avg campaign size (RM m)	0	0	0	0
New awards (90d)	0	0	0	0

Green = Al-Ikhsan Sports advantage. Red = peer ahead.

ActualForecastAI augmented

Curated signals from filings, news and trade press across Footwear, Apparel, Equipment.

JD Sportshigh
JD Sports launches TikTok-Shop drops in Klang Valley
Engineered scarcity playbook capturing Gen-Z hype demand we don't currently address.
Trade press
Decathlonhigh
Decathlon opens 3rd MY store at Setia Alam
Own-brand vertical integration = structurally higher GM. Direct family/school overlap.
Press release
Adidasmedium
Adidas SE Asia tightens MAP enforcement Q1-26
Reduces our discount flexibility; pressures Tier-1 GM.
Vendor memo
Sports Directmedium
Sports Direct online ramp into MY market
Discount-led pricing pressure on aged-stock clearance channel.
Newswire
Royal Sporting Houselow
RSH refreshes Pavilion KL flagship
Premium repositioning intensifies competition in Tier-1 mall slots.
Trade press
TikTok Shophigh
TikTok Shop hits 8% MY sportswear e-com share
Native social commerce eating into Shopify Plus traffic.
Industry report

AI Oracle

Executive AI Analyst

Online

Ask anything strategic about Al-Ikhsan Sports Sdn Bhd, or drop a PDF / spreadsheet to analyse.

Responses are AI-generated. Verify before acting on numbers.

13 executive parameters with AI-narrated insights — Al-Ikhsan Sports vs peers across Footwear, Apparel, Equipment.

external

Al-Ikhsan Sports vs the broader peer set on order book.

external

Where structural margin differs across the peer set.

internal

Peers ranked by market capitalisation (RM M).

1.
MST Golf1 RM M
Equipment
2.
JD Sports Malaysia0 RM M
Footwear
3.
Decathlon Malaysia0 RM M
Apparel
4.
Royal Sporting House0 RM M
Footwear
5.
Sports Direct (Frasers)0 RM M
Apparel
6.
Poh Kong (sports arm)0 RM M
Equipment
7.
UMS Holdings sports0 RM M
Footwear
8.
Foot Locker MY0 RM M
Footwear

Weekly campaign win-rate trend vs key peers.

Bubble size = market cap. Top-right = scale + profitability.

external

Who is converting fastest right now.

Order book, margin, win-rate, pipeline and awards plotted vs Al-Ikhsan Sports.

external

campaigns submitted per week — pipeline volume comparison.

Al-Ikhsan Sports is the most diversified; peers concentrate on a single vertical.

internal

Where Al-Ikhsan Sports is allocating campaign-team capacity this quarter.

Bubble = campaigns submitted. Where small/fast beats large/slow.

Bars compare absolute order book against PBT margin.

campaigns submitted per month per firm — pipeline tempo.

Al-Ikhsan Sports

JD Sports MY

Decathlon MY

Royal Sporting House

Loading workflows…