Intelligence Node · AI-09
Daily AI Briefing → Chief of Staff Briefing
Shopify Plus migration unlocked rapid drop cycles. Al-Ikhsan Cup football sponsorship + 100% original guarantee remain the strongest trust drivers vs grey-market resellers.
Core campaigns: Back-to-School (Jan), Hari Raya football kit (Mar–Apr), Merdeka football (Aug), Year-end mega sale (Nov–Dec). House-brand AL / ALX / MA7CH drive higher GM but need higher above-the-line spend to compete with Tier-1 brand pull.
Loyalty programme through alikhsan.com.my membership; O2O fulfilment ships from nearest store — cuts last-mile cost and drives foot-traffic to physical outlets.
Sources · Internal ERP + Bloomberg + AI scrape