Intelligence Node · AI-09
Daily AI Briefing → Chief of Staff Briefing
Sept-2025 sales RM30.95M across 207,901 line-items. Adidas leads brand mix (24.9%), Footwear leads division mix (63.7%). IOI City Mall is #1 outlet at RM956K.
Top 5 brands by RM: Adidas RM7.69M · Puma RM6.19M · Nike RM4.55M · Asics RM2.99M · Skechers RM1.75M. House-brand AL RM1.61M.
Division mix: Footwear RM19.72M (63.7%) · Apparel RM7.88M (25.5%) · Equipment RM3.35M (10.8%). Football + Running together = RM16.84M (54% of revenue).
Sources · Internal ERP + Bloomberg + AI scrape